WORK
People love their vehicles, so it takes a lot of work to convince someone to change their behavior and use alternative transportation. Take a look at some of the projects I have managed and see how people are putting their cars aside and choosing to share the ride.
Animated Transportation VideoLos Alamos National Laboratory
People need to hear and see thing multiple times before they truly comprehend a new system. And many times they need to get those messages in different formats. The more they hear about it, the more likely they are to give a new program a chance. That's why I worked with our internal communications team to create an animated video to visually show people what their commuting options are and how they can use each of these modes.
BIKE TO WORK DAYSan Diego Association of Governments
The San Diego Association of Governments (SANDAG) is responsible for the planning and execution of one of the largest Bike to Work Day events in the country. Community organizations apply to be one of the 100 official pit stops. Each chosen pit stop received a supply of items to give to pit stop visitors on their bikes. Those items included the official t-shirt and items from sponsors ClifBar, Suja Juice and GoGoSqueeze.
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RIDESHARESan Diego Association of Governments
During San Diego’s annual Rideshare campaign, commuters logged nearly 50,000 alternative commute trips totaling more than one million miles. Overall, Rideshare Month participants saved more than 37,000 gallons of gasoline and helped reduce traffic congestion and greenhouse gas emissions throughout the region.
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TRY TRANSITSan Diego Association of Governments
The Try Transit program was a collaborative effort between the San Diego Association of Governments (SANDAG), the Metropolitan Transit System (MTS) and the North County Transit District (NCTD). Try Transit was an employer benefit program that provides eligible employees with a 30-day pass to try one of the many transit choices - bus, train or trolley - in the San Diego region.
SOCIAL MEDIARio Metro Regional Transit District
The New Mexico Rail Runner Express has over 22,000 Facebook page likes, 12,000 email subscribers and 5,000 text message followers. These are just a few of the many social media platforms I used to engage commuters on a daily basis. Other forms of social media used include Twitter, LinkedIn, Flicker, You Tube, Vimeo, Yelp and Trip Advisor.
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NEW MEXICO TOURISMRio Metro Regional Transit District
The New Mexico Rail Runner provides a unique opportunity to travel from Belen to Santa Fe making several stops along the way. This campaign highlights the enchanting beauty of New Mexico and the ease in taking the train to enjoy it. The rich culture is showcased by scenic images, including, but not limited to, the great outdoors (biking, hiking, skiing, yoga) and the Balloon Fiesta. The ethnic diversity of the state is captured throughout the commercial. A 30 second commercial was produced to air on broadcast and the on board digital screens. A 60 second spot was also produced for presentations and as a video on the website.
THE NEXT GENERATIONRio Metro Regional Transit District
As the New Mexico Rail Runner Express entered its sixth year of service, a small but vocal group campaigned to have the Rail Runner shut down. The group claimed it was a waste of public money and it wasn’t needed. So we developed a campaign to highlight the importance of the train and educate the community that this commuter rail system is an investment in our future. We reminded the public that our traffic will continue to get worse. In 20-years, it will take twice as long to drive from Albuquerque to Santa Fe. There is only one road between the two cities and there are no plans to widen it or build news ones. The Rail Runner Express is the only other alternative. So even if you don’t ride the train today, just think about how important it will be for the next generation.