Presented to Jay Faught, this award is only given to one transportation professional each year for excellent leadership skills and support of transit initiatives over an eight state region.

Veterans Annual Train Pass - Grant funded program giving annual train passes to Veterans with a VA Medical Card. More than 4,500 passes were issued and 15,000 rides given during the first 10 months.

Why I Ride Campaign - Campaign that shows commuters how they can gain time and reduce stress when they ride the train instead of drive.  

Rail Tourism Video - Television campaign that promotes the culture and beauty of New Mexico that is accessible from the Rail Runner. 

Rail Safety Activity Book - Safety activity book featuring the Rail Runner mascot, Trax.

Santa’s Village- More than 6,000 people attended the second annual Santa’s Village at the Santa Fe Railyard which resulted in the highest train ridership day of the entire year.

It’s Why I Ride - Television commercial used to educate the public about they many benefits of taking the train.

Rail Safety Activity Book - Safety activity book featuring the Rail Runner mascot, Trax.  

Tourism Campaign - Television campaign that promotes the culture and beauty of New Mexico that is accessible from the Rail Runner.

Introduction of Trax - The launch of the friendly life-sized roadrunner mascot who has become the face of rail safety for the New Mexico Rail Runner Express.

Silver Communicator Award - Outdoor Advertising Category 

We Get You There Campaign- Transit shelter ads & bus wraps that promote the regional bus service.

“You Can” Campaign - Campaign that shows people what they can do with the money they’ve saved by using the New Mexico Rail Runner Express. Ridership increased 3.6% during this campaign.   

Mascot Launch & Community Events - The creation of the Rail Runner mascot, the community naming contest and the introduction of Trax in front of 11,000 fans.

Santa’s Village - More than 6,000 people attended the second annual Santa’s Village at the Santa Fe Railyard which resulted in the highest train ridership day of the entire year.

“You Can” TV Spot - Commercial used to give people an idea of what they can do with the money they’ve saved by using the New Mexico Rail Runner Express. Ridership increased by 3.6% during the campaign.

2nd Place Spotlight Award  

Rider Alerts - The use of text message alerts, Twitter and the Rail Runner website to inform passengers about the status of trains and delays.  

Rail Safety Campaign - TV spots used to promote safety around railroad tracks. This campaign was in partnership with the New Mexico Department of Transportation.  

Rail Advertising Brochure - Brochure used for presentations to clients interested in advertising on the New Mexico Rail Runner Express.

“You Can” TV Spot - Commercial used to give people an idea of what they can do with the money they’ve saved by using the New Mexico Rail Runner Express. Ridership increased by 3.6% during the campaign.

“You Can” Campaign - Mixed media campaign to show people what they can do with the money they’ve saved by using the New Mexico Rail Runner Express. Ridership increased by 3.6% during the campaign.

“You Can” TV Spot - Commercial used to give people an idea of what they can do with the money they’ve saved by using the New Mexico Rail Runner Express. Ridership increased by 3.6% during the campaign.

“You Can” Video - Video used to give people an idea of what they can do with the money they’ve saved by using the New Mexico Rail Runner Express. Ridership increased by 3.6% during the campaign.

Next Generation TV Spot - Television commercial depicting children as adults who become the next generation of train riders.

New Rio Metro web site that combines all train and bus schedules on one site along with real-time rider alerts and transit delays posted on the home page.

Awarded for developing a social media strategy that has resulted 13,000+ Facebook fans.

Outstanding use of Twitter to inform passengers about train and bus delays.

Awarded to one transit agency in an eight state region for the best overall marketing campaign. This is the second year in a row that Rio Metro received this prestigious award.

Next Generation TV Spot - Television commercial highlighting children as adults who become the next generation of train riders.

Unique brochure that outlines the benefits of advertising on the New Mexico Rail Runner Express.

New Rio Metro web site that combines all train and bus schedules on one site along with real-time rider alerts and transit delays posted on the home page.

Rio Metro Takes You TV Spot - Television commercial that shows the places you can go by taking the train and bus.

New Rio Metro web site that combines all train and bus schedules on one site along with real-time rider alerts and transit delays posted on the home page.

New Rio Metro web site that combines all train and bus schedules on one site along with real-time rider alerts and transit delays posted on the home page.

Next Generation TV Spot - Television commercial highlighting children as adults who become the next generation of train riders.

Next Generation TV Spot - Television commercial highlighting children as adults who become the next generation of train riders.

Next Generation TV Spot - Television commercial highlighting children as adults who become the next generation of train riders.

Rio Metro Takes You TV Spot - Television commercial that shows the places you can go by taking the train and bus.

Next Generation Campaign - Mixed media campaign highlighting children as adults who become the next generation of train riders.

A Faster Way to Santa Fe - Series of billboards that promote the new express train between Albuquerque and Santa Fe.

 Overall Marketing - Awarded to one transit agency each year for outstanding marketing campaigns.

Facebook - Facebook promotion resulting in 8,000 new fans in a two month period.

Groupon Promotion - 7,000 train tickets sold in a one day social media promotion.

1st Place Ad Wheel Award - Print 

October 2012 

XPress Magazine - This is a quarterly magazine that is on every Rail Runner train. The magazine has schedules, fares & bus connections as well as in depth articles about our passengers and the benefits of public transportation.

1st Place Ad Wheel Award - Billboard 

A Faster Way to Santa Fe - Billboard advertising the new express train for the New Mexico Rail Runner.

1st Place Transit Spotlight Award - Mixed Media 

A Faster Way to Santa Fe - Mixed media campaign promoting the new express train for the New Mexico Rail Runner.

September 2012 

New Mexico Treasures - 30-second TV Spot highlighting the beautiful state treasures that are accessible from the New Mexico Rail Runner.

September 2012 

Email Marketing - Electronic newsletters and email marketing to 10,000+ opt in subscribers.

Facebook - Facebook promotion resulting in 8,000 new fans in a two month period.

October 2011 

Email Marketing - Electronic newsletters and email marketing to 9,000+ opt in subscribers.

October 2011 

Smart Business Partnership - Brochure to encourage our business partners to make smart choices about transportation.

1st Place Transit Spotlight Award - Electronic Media 

September 2011 

Dump the Pump - A series of 15-second TV spots highlighting what passengers are doing with the money they saved by using public transportation.

1st Place Transit Spotlight Award - Social Media 

Groupon Promotion - 7,000 train tickets sold in a one day social media promotion.

September 2011 

Smart Business Partnership - Brochure to encourage our business partners to make smart choices about transportation.

September 2011 

National Train Day - Planning and promotion of the 1st annual National Train Day event in Downtown Albuquerque.