As a public agency, posting information about events or service changes often receives good engagement.  Keep in mind to keep your posts short and consise then direct them to your website to get more information. In this case, we also boosted the post for one day to get additional reach and engagement. 

In addition to using Twitter to share news or events, it can be a very effective tool to announce service alerts or public announcements.  At Rio Metro, we used Twitter notify passengers of late trains.  This was also tied into a widget on the front page of the website so passengers could always see if trains were running on time.

Passengers can sign up to receive text message alerts for specific trains.  When a train or bus is delayed, a text message is sent directly to their phone.  This same information is automatically posted to the Rio Metro Twitter account and shown on the Rider Alert module on the front page of the Rio Metro website.

An email newsletter is sent out at the beginning of each month.  Portions of the article are written in the newsletter with links to the website to read more.  The newsletter often has a 30-35% open rate with a 20-30% click rate.  More than 10,000 people have opted in to our email list.